Submitted by zach on Wed, 2014-09-03 09:18
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GA Event Label:
CP 2012-04 NWSLTR Archive-INTRO
From Web-to-Print to Marketing Supply Chain Optimization
Marketers are spending billions of dollars producing, warehousing, and shipping marketing literature, packaging, documentation, point-of-sale displays, premiums, giveaways, signage, and handouts for all channels of market contact and engagement. While investments in traditional marketing channels have decreased over the past few years, marketing consumables still account for a significant portion of the marketing mix.
Preparing for the Cross-Media World: The Future is NOW!
For operations executives and marketers alike, the number one challenge in today’s market is reaching the customer. Customers are clearly in control of the media that they consume. Mobile devices, iPods, DVRs, and the Internet have changed marketing forever. Marketing executives of the future will need to leverage every customer touch point with a mix of interconnected channels. One thing is certain – the effective use of cross-media communications will bring better business results.
Transitioning from Print Service Provider to Marketing Services Provider
Fierce competition in the traditional printing market is fueling the cross-media transition. Offering cross-media marketing services enables print service providers to enhance the value of services and create longer-term relationships with clients who are less likely to move their business based on a cost difference of a few pennies per printed page. These services also open new and recurring revenue streams as contented customers come back for more.
Transforming Business: Blending Marketing and Secure Information
“While we are a full service printer with complete pre-press and full-color capabilities,” Hegna says, “our customers had needs for complete integrated marketing and communications campaigns that require strategy, creative execution, data analytics, and production.”
GA Event Action:
DPI GA April 2012-NWSLTR
publication date:
April 2012
newsletter list pic:
