Canon
GA Event Label: 
TDM 2012-04 NWSLTR Archive-INTRO
Header Segment: 
Transactional, Direct Mail, and In-Plant Printers
The Case For Color
There is no question about the role that color plays in business communications. Color increases brand recognition and improves response rates. By blending transaction data and full-color, customer-specific messages into sophisticated communications, you can turn transaction documents (e.g., bills, statements, purchase orders) into attention-grabbing marketing tools.
Optimize Your Workflow
Success in today’s production transaction print operations means improving productivity, efficiency, and accuracy of mission-critical documents. Océ has developed easy-to-use workflow solutions that automate the entire document lifecycle in production data centers, direct mail facilities and service bureaus.
Federal Direct – Transforming with the Needs of Customers
“Our organization is entering the next phase in its evolution and focusing on expanding the level of marketing services we offer to our customer base. The printing industry talks about making the migration from a print service provider to a marketing service provider... and that’s where we are taking our business.”
GA Event Action: 
DPI CE April 2012-NWSLTR
publication date: 
April 2012
newsletter list pic: 
Segment: