Submitted by zach on Wed, 2014-09-03 09:51
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GA Event Label:
TDM 2012-08 NWSLTR Archive-INTRO
Partnering for Multi-Channel Marketing that Works
Cindy Cumings, Marketing Communications Manager at Océ North America, has developed a multi-channel communications architecture to consistently communicate with existing customers within key market segments. With limited resources, she relies on expert partners to transform products and services into real customer value.
Direct Marketing Drives The Bottom Line
Integration of new and existing services is the best model for success. IWCO Direct, Chanhassen, MN, has done just that with its “Total Package” approach. According to Marketing VP Debora Haskel, investment in new technologies pays off with increased capacity, increased response rates and improved mail management logistics solutions.
Create New Revenue Opportunities and Build Customer Loyalty
The transition from a print services provider to a multi-channel marketing services provider is well underway. Understanding trends and effectively leveraging technology is critical for today’s print service providers who are offering multi-channel marketing services. Those who have successfully transitioned are clearly experiencing substantial increases in revenues as well as profits.
Partnering for Proven End-To-End Automated Marketing Solutions
Océ PRISMA® workflow software and GMC Inspire have teamed up to provide the most comprehensive end-to-end document solutions in the industry. The partnership will help businesses implement high-impact, personalized communication solutions that will generate new revenue streams and more effective workflows.
GA Event Action:
DPI CE August 2012-NWSLTR
publication date:
August 2012
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