Submitted by zach on Wed, 2014-09-03 11:13
PDF File:
GA Event Label:
CP 2011-11 NWSLTR Archive-INTRO
Measuring Marketing ROI: A Perspective from the Financial Executive
“If you can’t identify metrics and measure effectiveness, then marketing is an expense and not an investment,” stated Dale Drufke, Océ’s Vice President of Finance.
Paper + Finishing = Profit
Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing.
TGI Digital Drives the Business
For more than 30 years, TGI (formerly Today’s Graphics) has been providing superior marketing and support services to the Philadelphia region. President Jack Glacken notes, “Although much has changed around us, some things remain the same.
Real-Time Accountability... With Help from the Document Services Provider
Service providers of all types are beginning to take advantage of technological advancements so they can provide marketers with instant gratification on campaign effectiveness.
GA Event Action:
DPI GA November 2011-NWSLTR
publication date:
November 2011
newsletter list pic:
