Submitted by zach on Wed, 2014-09-03 11:41
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GA Event Label:
TDM 2011-11 NWSLTR Archive-INTRO
Measuring Marketing ROI: A Perspective from the Financial Executive
“If you can’t identify metrics and measure effectiveness, then marketing is an expense and not an investment,” stated Dale Drufke, Océ’s Vice President of Finance.
In-Plants and Data Centers Converge...
In a world where in-plant print shops and data centers are converging, the Océ VarioPrint 6000 MICR Line switches easily between on-demand publishing and MICR or transaction printing.
High-Speed Inkjet with MICR – Delivering ROI at DST Output
In an environment where every dollar counts, DST Output, a leader in international billing services, relies on their investment in high-speed inkjet with MICR from both a quality and productivity perspective.
Real-Time Accountability... With Help from the Document Services Provider
Service providers of all types are beginning to take advantage of technological advancements so they can provide marketers with instant gratification on campaign effectiveness.
GA Event Action:
DPI CE November 2011-NWSLTR
publication date:
November 2011
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