Submitted by zach on Wed, 2014-09-03 09:51
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GA Event Label:
TDM 2012-09 NWSLTR Archive-INTRO
Market Segmentation: Establishing Customer Advocates
Chad Skelton, Océ’s Segment Marketing Manager for Corporate Enterprise, works with customers, analysts, associations and journalists to understand critical industry trends and their impact to Océ customers, to better assist them in optimizing their business solutions for their greatest success.
Does Customer Loyalty Equate to Profitability?
Print service providers must take the time to truly evaluate their most loyal and profitable customers. All customers are not equal. In fact, there may be some customers that you actually cannot afford to serve.
Building a Loyal Customer Base
Understanding how to create loyal customers so you can retain them is one of the most beneficial things that you can do for your business. According to InfoTrends’ research, it can cost seven times more to acquire new customers, yet few print providers have focused on the implications.
Loyalty Programs: Bottom-line Results
Digital printing enables marketers to unlock the benefits of loyalty programs by creating customer communications that contain offers and rewards that are relevant to individual recipients. With today’s digital printing technologies, print service providers have an opportunity to deliver affordable campaigns steeped with relevance.
GA Event Action:
DPI CE September 2012-NWSLTR
publication date:
September 2012
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