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Home / Newsletter Article / Commercial and Internet Printers / February 2012 / Sample Commercial Article

Newsletter Archive: Commercial and Internet Printers February 2012

This is a sample article for the commercial newsletters

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Newsletter - Commercial and Internet Printers

2022

Tipping Points, Epiphanies & Pivots: Commercial Printers Share their Strategies at thINK Ahead 2022

Capturing Photo Specialty Opportunities with Canon Production Inkjet

Revolutionizing the Production Process Through Automation

How Production Inkjet Can Help You Achieve Your Sustainability Goals

Harnessing the Power of Proactive Maintenance

NAPCO Research Report: Production Print Strategies to Excel in 2022

2021

Seeing Production Inkjet in Color: Why Print Providers Should Adopt Color Management Solutions

How Production Inkjet Can Help You Achieve Your Sustainability Goals

Opportunity Costs and the Compelling Business Case for Production Inkjet

Canon Takes Next Step in ColorStream Innovation

You Can Run a Smarter Commercial Print Factory

2021 Outlook for Commercial Printers

2020

A Decisive Game Changer for Commercial Printing

The Power of Interactive Communications: A Framework for Driving Customer Engagement with Print

Exhibiting Environmental Leadership: The Eco Start Program

Get with the Program—Understanding Programmatic Print

2020 Outlook for Commercial Print: The Future is Here!

2019

What can you expect from us at PRINTING United?

Inkjet Technology Lures Commercial Printers

Capitalizing on Book Publishing Opportunities with Canon Solutions America’s New Book Smart Suite

Become the Master of Inkjet Applications

A Year of Growth and Refinement: 2019 Outlook for Print Service Providers

2018

Industry 4.0: The Smart Print Factory

Convergence of Print and Pixels to Maximize ROI: Postal Discounts for Innovative Mail

Managing New Media Dynamics Article

Direct Mail And Commercial Print: 2018 Belongs To Those Who Innovate And Execute!

High-speed Inkjet: A Viable Option in 2018

2017

Growing Your Business With Variable Data Printing

Improving the Customer Experience in Web-to-Print

August/September 2017

Get a Sneak Peek at the PRINT 17 Canon Presses

Learn How Color Boosts Response Rates

Replacing Pre-Printed Forms — The Benefits of Moving to a One-Step Manufacturing Process

Targeting the Right Markets for Inkjet Growth

New Printing Industry Book Provides Insights into How to Make Your Work Flow More Efficiently

January/February 2017

Transformation 3.0: Three Key Considerations for Success

2016

Discover Industry-Leading Inkjet Technology

The Role of Print in Omni-Channel Marketing

A Look Into the Critical Connections that Build Success

Data-Driven Marketing: What Corporations Want, What Consumers Demand

Customer Intimacy: Strategies for Building Long-Term Relationships

Gain Insider Knowledge from the Inkjet Community

Unleashing Print: The Countdown to drupa

How to Transition Your Business to Inkjet — New Business-Oriented Inkjet Reference Book

Highly Productive Color Inkjet Solutions to Delight Your Customers

Redefining Value and Capturing New Market Opportunities

2016: The Year of the Customer Experience

2015

Changing the Print World, Again.

thINK and Canon Expo: Technology and Trend Highlights

Position Your Company for Growth

Leverage the Power of Digital Printing

Inkjet Technology: Follow the Pages!

Let High-speed Inkjet Technology Create Your Competitive Edge

Data: The Silver Bullet for Driving Sales

Trends In Augmented Reality: A Reality Check

Personalized Direct Mail in One Single Workflow

What is price? A lesson in value for your services

Will 2015 Be a Perfect Storm for Print and Marketing Service Providers?

2014

GRAPH EXPO 2014: The Digitalization of Graphic Arts

Booklet Production. Start-to-Finish Solutions.

Canon Solutions America at Graph Expo 2014: Enabling Creativity with Advanced Inkjet Technology

Interactive Print. Augmented Reality Possibilities.

Canon Solutions America: A Focus on Customers

Did You Miss the Inkjet Summit?

Canon Solutions America: Professional Services for Complex Solutions

Web-to-print. Value-added Customer Services.

Long Sheets Drive New Applications and Revenue

The Transition to Digital Pays Off Royally

Canon Solutions America: Taking Care of Business 2014: It’s Time to Embrace Change

2013

Greetings from Canon Solutions America From Print 13 to 2014... We Are Looking to the Future!

Managing Ink Costs: Printing the Right Dots Inkjet and Direct Mail Marketing: What’s the Hook?

Canon Solutions America: A Customer First Approach

Better Than Ever!

PRINT 13: Canon Solutions America Demonstrates Innovation and Integration

First Edge Solutions: At the Head of the Pack – Understanding Changing Communication Dynamics

Just PressGo!: An Invaluable Business Development Program Built Especially for Canon Solutions America Customers

A Letter from: Eric Hawkinson, Director of Marketing, Canon Solutions America

End-To-End: From Thought to Distribution

We Value Your Opinion

Integration for Optimizing Operations

Canon and Océ: Stronger Together How Customers Will Reap the Benefits

2012

December 2012

We Wish You the Warmest Holiday Season

Throughout 2012 we have sent you a wide variety of informative materials in this monthly Digital Printing Insider newsletter. We hope that you have found these helpful. We have made these resources available to you at any time, simply visit the Digital Printing Resource Center. There you will find customer videos, industry white papers, on-demand webinars, case study booklets, how-to guides and more.

November 2012

Where Content Is King

Today’s publishers understand that content is king. Their job is to deliver that content in the form that the market demands. Though much of the business has moved to digital delivery, not everyone enjoys the e-reading experience, and others lack the tech-savvy mindset or budget to acquire mobile devices. So print continues to play an important role because of its permanence, ease of use, and familiarity. Books remain an important channel for content delivery.

Lightweight Papers: A Digital Printing Breakthrough

Documents and publications like Bibles, directories, prospectus documents and even pharmaceutical inserts have traditionally been printed on paper that is so thin you can practically see through them. Printing these documents required offset presses only because digital presses couldn’t run ultra thin papers... until now. Revolutionary technology in both web and sheetfed digital presses have changed that world forever.

Investing in the Future Can Be Risky Business

Digital print technologies are changing the way marketers across the globe are selling products and services. To keep up with these advances, traditional printers are now investing in digital tactics to achieve greater results for their clients and to secure a healthy bottom line for themselves. Wondering how savvy printers are making this transition and making money doing it?

Without Binding, a Book Is Just a Stack of Pages

Finishing and binding have implications for a book’s usage, purpose, and longevity. In the past, print service providers often outsourced their bindery work. Today, many are bringing their binding work in-house thanks to the advanced capabilities of their digital print and finishing equipment. As an example, the Océ BLM550 is an inline booklet maker that combines the four processes of saddle stitching, folding, spine forming, and trimming in a single machine.

October 2012

The Times They Are A-Changin’: Critical Trends in the Printing Industry

The emergence of digital and Internet technologies as well as social and mobile media in recent years has brought about new printing trends that will forever change the printing industry. Listen to this post Graph Expo webinar where a panel of industry experts will explore key Graph Expo announcements and their impact.

Bridgeport Bindery

Kent Larson, the Vice President of BNB’s Print on Demand Division, says, “We pride ourselves on high-quality printing and binding work and operate eight high-end production color and monochrome print engines. We provide a wide range of print-on-demand services, but we specialize in small runs – often one copy at a time.”

September 2012

Market Segmentation: Establishing Customer Advocates

Tonya Powers, Océ’s Segment Marketing Manager for Graphic Arts, works with customers, analysts, associations and journalists to understand critical industry trends and their impact to Océ customers, to better assist them in optimizing their business solutions for their greatest success.

Does Customer Loyalty Equate to Profitability?

Print service providers must take the time to truly evaluate their most loyal and profitable customers. All customers are not equal. In fact, there may be some customers that you actually cannot afford to serve.

Building a Loyal Customer Base

Understanding how to create loyal customers so you can retain them is one of the most beneficial things that you can do for your business. According to InfoTrends’ research, it can cost seven times more to acquire new customers, yet few print providers have focused on the implications.

Loyalty Programs: Bottom-line Results

Digital printing enables marketers to unlock the benefits of loyalty programs by creating customer communications that contain offers and rewards that are relevant to individual recipients. With today’s digital printing technologies, print service providers have an opportunity to deliver affordable campaigns steeped with relevance.

August 2012

Partnering for Multi-Channel Marketing that Works

Cindy Cumings, Marketing Communications Manager at Océ North America, has developed a multi-channel communications architecture to consistently communicate with existing customers within key market segments. With limited resources, she relies on expert partners to transform products and services into real customer value.

Streamlining Operations and Generating New Business

The goal sounds simple. Just implement a workflow that would enable customers to easily submit files and be able to produce the final work with the smallest possible intervention by operators. Océ has helped ABC Imaging achieve its goal with digital printing equipment and software that decreases turnaround time and reduces costs.

Create New Revenue Opportunities and Build Customer Loyalty

The transition from a print services provider to a multi-channel marketing services provider is well underway. Understanding trends and effectively leveraging technology is critical for today’s print service providers who are offering multi-channel marketing services. Those who have successfully transitioned are clearly experiencing substantial increases in revenues as well as profits.

Partnering for Proven End-To-End Automated Marketing Solutions

Océ PRISMA® workflow software and GMC Inspire have teamed up to provide the most comprehensive end-to-end document solutions in the industry. The partnership will help businesses implement high-impact, personalized communication solutions that will generate new revenue streams and more effective workflows.

July 2012

Streamlining Workflow to Enhance Profitability

Brian Dollard, Director of Product Marketing at Océ, discusses how Océ’s PRISMA workflow solutions drive efficiency by automating the entire process, from entry to production, help increase new revenue streams through the delivery of new value-added services and help deliver overall bottom-line profitability.

Automation: Making a Difference at Seebridge Media

Seebridge Media, one of the most forward-thinking service providers in Texas, provides media production services such as printing, direct mail, creative design, logistics, warehousing, and social media. They believe strong production workflow capabilities and automation play a critical role in their success as well as their overall profitability.

Mail Integrity Matters

Ever lose sleep wondering if Frank’s EOB will end up in Jane’s envelope? Or if you’ll meet critical service-level agreements? These challenges can be addressed with Océ PRISMA workflow software in conjunction with partner solutions. This combination facilitates tailor-made document integrity and piece-level tracking solutions so all government requirements will be met in any print and mail environment.

June 2012

Workflow: Your Competitive Advantage

Bill LaRoss, Director of National Software Sales for Production Printing at Océ, highlights six key critical business processes where Océ PRISMA workflow software provides the flexibility to easily adapt to its customers’ infrastructure and adds significant value to the technologies that its customers have invested in. The result is a full end-to-end solution to turn your business challenge into a competitive advantage.

Customer Highlight: Christopher Petro, GlobalSoft Digital Solutions

GlobalSoft Digital, an early provider of web-based services that helped clients establish a professional corporate image throughout their marketing efforts, now provides essential web-enabled solutions for a full range of marketing needs, including print-on-demand, just-in-time documents, collateral, and premiums, all of which can be customized online in exact accordance to its customers guidelines.

Carpe Diem with Supply Chain Solutions

In the face of reduced budgets, service providers must work with customers to reduce waste in the marketing supply chain. Differentiate your organization by focusing on distribution channel requirements. By creating a technology-enabled supply chain solution, you can support the successful delivery of marketing information when and where it is needed, and in the exact quantities required.

Digital Book Printing: A Real Page Turner

While book manufacturers and publishers are dealing with downward price pressure, declining demand, overseas competition and pressure from new channels, advances in digital technology and new workflow efficiencies are leading the way out of this perfect storm of challenges. Demand-driven digital book printing solutions are opening doors to profitable new opportunities.

May 2012

Kris Albee: Director of Product Marketing for Océ Continuous Feed Production Devices

No other technology received more attention at drupa 2012 than inkjet. Kris Albee, Director of Product Marketing for Océ Continuous Feed Production Devices, and her team were ready to show the world that Océ is a leader in inkjet with new, innovative high-volume products.

drupa 2012 Announcements

As demonstrated at drupa 2012, Océ is building on its reputation as a global leader in high-volume digital printing by providing users with a unique range of ink types, speeds, web widths, process directions, and monochrome/color devices. New product highlights cut across the entire product line, including 16 new inkjet printers

Taking a Bite Out of Crime

Today, it is critical to protect all kinds of documents against unauthorized reproduction or misuse. Find out how you can produce sensitive documents securely, safely, and efficiently.

Improving the Power of MICR

Océ continues to take MICR printing to the next level by offering versatile and flexible MICR solutions in a wide range of speeds and capabilities that unite the power of MICR and conventional monochrome and color printing for the needs of commercial and transactional printers of all sizes.

April 2012

From Web-to-Print to Marketing Supply Chain Optimization

Marketers are spending billions of dollars producing, warehousing, and shipping marketing literature, packaging, documentation, point-of-sale displays, premiums, giveaways, signage, and handouts for all channels of market contact and engagement. While investments in traditional marketing channels have decreased over the past few years, marketing consumables still account for a significant portion of the marketing mix.

Preparing for the Cross-Media World: The Future is NOW!

For operations executives and marketers alike, the number one challenge in today’s market is reaching the customer. Customers are clearly in control of the media that they consume. Mobile devices, iPods, DVRs, and the Internet have changed marketing forever. Marketing executives of the future will need to leverage every customer touch point with a mix of interconnected channels. One thing is certain – the effective use of cross-media communications will bring better business results.

Transitioning from Print Service Provider to Marketing Services Provider

Fierce competition in the traditional printing market is fueling the cross-media transition. Offering cross-media marketing services enables print service providers to enhance the value of services and create longer-term relationships with clients who are less likely to move their business based on a cost difference of a few pennies per printed page. These services also open new and recurring revenue streams as contented customers come back for more.

Transforming Business: Blending Marketing and Secure Information

“While we are a full service printer with complete pre-press and full-color capabilities,” Hegna says, “our customers had needs for complete integrated marketing and communications campaigns that require strategy, creative execution, data analytics, and production.”

March 2012

Streamlining Book Production

Rick Foley, Vice President of Strategic Solutions for Océ North America, heads a team of experts in both print technology and software solutions. Their mission – take a complex problem and deliver a solution to drive more business for our customers.

A Whole New World

Today, publishers and book printers need partners with technology and service offerings to help content move seamlessly between traditional book printing, on-demand digital printing and electronic distribution.

When Full Service Really Counts

At a time when new technology is challenging traditional book publishers and distributors, Bookmasters Group is helping them produce and deliver content in the format and context that customers want.

A Perfect Fit for Book Printing

Offering an excellent value proposition, the Océ JetStream wide series of digital monochrome models enables larger book production runs, such as straightforward trade books, to be produced at competitive prices.

February 2012

Building customer loyalty

Achieving customer loyalty is the goal of every business and Océ is no exception. Read about four Océ initiatives that are key to building a loyal customer base.

Keep customers coming back

Multi-channel marketing is the key to building lasting relationships – for you and your customers. For print and marketing services providers, this means opportunity.

Outsource to onesource

Spectra Integration builds customer loyalty with full-service incentives, marketing, print and fulfillment. This company truly offers a “one-stop shop” experience, but it didn’t happen overnight. It’s been a multi-year evolution.

2012 print industry trend predictions

Digital color and cross-media services will dominate the print industry landscape. It’s clearly the future. Seven sound predictions from InfoTrends all point in one direction: transformation.

January 2012

2012: Embracing Change and Innovation

Mal Baboyian, President of Océ Production Printing Systems, looks forward to tremendous opportunities in the printing industry. “The key is embracing change and developing new, innovative technologies.”

Blending the Science of Data with Imagination

SourceLink, a marketing communications organization, is committed to data-driven marketing programs and creative solutions. The Océ ColorStream 3500 will be an integral component in their multi-channel marketing environment.

Best Practices for Adding Cross-Media Marketing Services

Cross-media marketing is emerging as the direction that makes sense to many savvy organizations that are expanding their services. A recent InfoTrends study offers the 10 top best practices for making the move to cross-media services.

EFI... Driving Productivity for Canon imagePRESS

Canon and Océ focus on long-term relationships with customers. The partnership with EFI Fiery is a key element of that approach by providing a production print solution that will extend their customer’s print-on-demand capabilities.

2011

December 2011

Real Time... at the Speed of “WOW!”

At Océ, solving customer problems is core to the company’s culture. We have the desire to listen and respond to customer requirements with customized solutions that integrate into their work environment. 2012 will be a year where Océ will deliver solutions in real time... at the speed of WOW!

November 2011

Measuring Marketing ROI: A Perspective from the Financial Executive

“If you can’t identify metrics and measure effectiveness, then marketing is an expense and not an investment,” stated Dale Drufke, Océ’s Vice President of Finance.

Paper + Finishing = Profit

Since being launched in 1995, digital production presses have continued to evolve with improved speed, image quality, and lower cost of operation. Digital printing has become integrated into commercial print shops and in-plant environments for small runs and on-demand printing.

TGI Digital Drives the Business

For more than 30 years, TGI (formerly Today’s Graphics) has been providing superior marketing and support services to the Philadelphia region. President Jack Glacken notes, “Although much has changed around us, some things remain the same.

Real-Time Accountability... With Help from the Document Services Provider

Service providers of all types are beginning to take advantage of technological advancements so they can provide marketers with instant gratification on campaign effectiveness.

October 2011

Caring About the Environment

According to Harry Loozen, Senior Vice President of Corporate Public Affairs & Sustainability, “Océ has been committed to green ‘business practices’ since our inception over 130 years ago, and we’ve made it our mission to help our customers achieve green too.”

Revolutionary Poster Printing Technology from Océ

Don’t turn away short-run, short-term poster jobs. The environmentally-friendly Océ ColorWave 600 Poster Printer is the perfect solution for improving your bottom line.

Digital Printing and Eco-Friendliness Go Hand in Hand

Learn how to engage your printing business with practices that will ultimately help eliminate the negative ways in which we affect our natural resources.

Taking Action to Make a Difference

Print manufacturers can make a difference in protecting the environment for today and tomorrow. Learn what you can do to be part of the solution.

September 2011

Wowing Océ Customers

Learn how Océ incorporates the customer voice in product development.

Customer Highlight: Brian Goldberg, Glover Printing

Glover Printing relies on the flexibility of the Océ VarioPrint 6250 for short-run book production and on-demand print projects.

When Quality Counts...

When quality counts, you can count on the Canon imagePRESS C7010VPS.

Looking for a More Lucrative Revenue Stream?

What your customer wants you to know about their cross-media needs – and how you can capture more lucrative revenue streams.

August 2011

Customer Highlight: Bob Radzis, RT Associates

RT Associates, a leader in cross-media services helps customers stay competitive and win new business.

Business Development Tools

Experience the Océ Press Go! Business Development Program and find countless tools to help your business grow.

Leadership in High-Speed Inkjet Market

Savvy business executives are pursuing innovative tactics to develop new revenue streams from new products and services.

July 2011

Thinking Outside of the Box

Océ TSS Senior Vice President, Gerrit Terlouw discusses how his team makes a difference by thinking outside of the box.

The Future is Bright

“This year will be the best we have ever had,” states President Patrick DiLeonardo.

Workflow Automation

Recent results from InfoTrends Production Software Investment Outlook indicate that over 60% of PSP respondents are making workflow automation a priority.

Océ PRISMAprepare™ Software

Learn more about the all-in-one document preparation software tool set that speeds up job preparation in your prepress workflow.

June 2011

Future-Proof for Future Growth

Find out how Océ can help future-proof your business.

Océ Press Go! Business Development Program

Find out how Océ Training and Tools give you the edge to compete more strategically.

Cross-Media Communications

Understanding changing media dynamics and how you can position for growth.

End-To-End Workflow

Integrate diverse environments with a scalable, modular workflow that streamlines your operation.

May 2011

Successful Selling Strategies

Mike Roberts, Vice President of Sales at Océ shares his view on Successful Selling.

Want to improve the bottom-line with new applications? Consider another larger, digital direction!

Customer Highlight: Charles P. Barkley, President, the Buhl Press Inc.

Learn how Buhl Press Inc. lives larger with Océ Arizona® flatbed printers.

Strategies to Sell Your Wide Format Business

Find out what methods have been most successful.

April 2011

Taking Care of “Book Business”

Learn how Yurchak Printing became a leader in digital short-run book manufacturing.

Solutions Selling

What it is, What it isn't.

Why Inkjet? Why Now?

"Our customers needed an edge and Océ delivered." Guy Broadhurst, VP Product Management.

Revitalizing Reading… Books on Demand

Print on demand is altering the way that books are published and purchased

March 2011

Thinking of investing in digital color printing?

- Six Good Reasons for - How much color is enough?

Strategies for Success in 2011

InfoTrends shares their perspective on strategies that print service providers should consider in 2011.

Profit with TransPromo

Helping your customers become profitable with TransPromo enables you to enhance your own profitability and build loyalty.

February 2011

Welcome to WOW!

Many people have asked me, "What is WOW?" Let me tell you what I told them...

Evaluated in 13 categories, Océ bested the service divisions of Xerox, IBM, Kodak, HP and nearly 200 firms in the industry. Ron shares how they do it.

Customer Highlight: Larry Vaughn, Ideal Printers

It was a packed house at Ideal Printers in Houston!

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