Advancements in inkjet technologies are quickly closing the gap between offset and digital print cross-over points. The cost per page vs. run length equation is clearly tipping in inkjet’s favor as high-speed, high-quality inkjet continues to evolve. There is no better way to understand the implications of this trend than to hear what people like you have experienced in their businesses. Watch the webinar INKJET: FOLLOW THE PAGES!
Vast improvements in the quality and speed of today’s production inkjet systems have opened the door for commercial printers to pass along significant advantages to their customers, and the advantages of variable data printing provide opportunities offset simply can’t touch.
Today, a successful marketing campaign is driven by personalized and effective communications. The personalized part is well documented but the effective part combines the careful analysis of both traditional offline as well as online data, like browsing behaviors and social networks. The result will be focused and engaging communications with customers. Learn how data is driving sales. Watch the webinar The Silver Bullet for Driving Sales: Data.
A decades-old technology finally gets legs. You’ve likely heard of, and maybe experienced, Augmented Reality (AR). Well, as technologies have advanced and mobile software has become more sophisticated, AR is proving to be a new, effective way to add life and substantial click-through rates to printed direct mail and print ads. See the potential for yourself, watch the webinar A Reality Check: Augmented Reality.