Submitted by zach on Tue, 2014-09-02 16:57
PDF File:
GA Event Label:
CP 2012-08 NWSLTR Archive-INTRO
Partnering for Multi-Channel Marketing that Works
Cindy Cumings, Marketing Communications Manager at Océ North America, has developed a multi-channel communications architecture to consistently communicate with existing customers within key market segments. With limited resources, she relies on expert partners to transform products and services into real customer value.
Streamlining Operations and Generating New Business
The goal sounds simple. Just implement a workflow that would enable customers to easily submit files and be able to produce the final work with the smallest possible intervention by operators. Océ has helped ABC Imaging achieve its goal with digital printing equipment and software that decreases turnaround time and reduces costs.
Create New Revenue Opportunities and Build Customer Loyalty
The transition from a print services provider to a multi-channel marketing services provider is well underway. Understanding trends and effectively leveraging technology is critical for today’s print service providers who are offering multi-channel marketing services. Those who have successfully transitioned are clearly experiencing substantial increases in revenues as well as profits.
Partnering for Proven End-To-End Automated Marketing Solutions
Océ PRISMA® workflow software and GMC Inspire have teamed up to provide the most comprehensive end-to-end document solutions in the industry. The partnership will help businesses implement high-impact, personalized communication solutions that will generate new revenue streams and more effective workflows.
GA Event Action:
DPI GA August 2012-NWSLTR
publication date:
August 2012
newsletter list pic:
