Submitted by zach on Wed, 2014-09-03 09:51
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GA Event Label:
TDM 2012-06 NWSLTR Archive-INTRO
Workflow: Your Competitive Advantage
Bill LaRoss, Director of National Software Sales for Production Printing at Océ, highlights six key critical business processes where Océ PRISMA workflow software provides the flexibility to easily adapt to its customers’ infrastructure and adds significant value to the technologies that its customers have invested in. The result is a full end-to-end solution to turn your business challenge into a competitive advantage.
Optimizing Marketing in Deregulated Industries
SourceLink, a provider of data-driven direct marketing services, has combined its expertise in variable data management and high-speed inkjet technology to assist companies in deregulated industries such as electric, telecommunications, and energy, with incentive-based customer acquisition programs. These programs require blending partner loyalty program databases with demographic and location information to create targeted offers to drive customer acquisition.
TransPromo Focuses on Customer Retention
More than ever before, business is focused on cost containment and measurement. Measurable success can be achieved through attention to customer retention and loyalty. Leveraging touchpoints, like transaction documents which are in customers’ hands on a regular basis, has proven to yield excellent results. Innovative marketing organizations are intelligently using TransPromo techniques to cross-sell the next logical product through effective lifecycle marketing where they blend personalized messages based on past purchases or responses to previous offers.
GA Event Action:
DPI CE June 2012-NWSLTR
publication date:
June 2012
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