You’re familiar with how QR codes can add interactivity to print. Perhaps you’ve already incorporated them into your client’s jobs. But have you heard of Augmented Reality? It offers an expanded value proposition with more functionality and interactive experiences than QR codes can provide.
 

Digital technology is changing the competitive landscape of the commercial printing market. Prices for digital color pages are falling below offset printing prices, and companies who fall behind in the shift to digital printing are at risk. Smart business practices, like knowing your specific capabilities, building strong relationships with your customers and targeting their needs, are necessary to thrive. This means building distinct value offerings for targeted segments such as advertising, collateral and booklets.

There’s no such thing as a simple project in today’s market. Every job requires special skills that meet your customer’s expectations and maximize your return on investment. Canon Solutions America’s Professional Services Group will work directly with you to combine the power of Canon products with proven industry expertise to deliver solutions that increase your efficiency and provide you with a competitive edge.

If you missed the Inkjet Summit this year it’s not too late to find out how new technologies will impact your business. As the world-wide leader in continuous feed inkjet* and Keynote Sponsor of the 2014 Inkjet Summit, Canon Solutions America was there and wants to share it with you.

The bottom line is that inkjet is big and getting bigger every day. By 2016 it’s expected to account for a full third of all digital print, and print on demand. This is opening doors to new markets and applications.

We're always looking for new ways to help printers increase their competitiveness, streamline their internal processes and those of their customers, and improve their marketing offerings.

One powerful approach is to implement automated web-to-print processes that eliminate bottlenecks and costly marketing material obsolescence while saving your customers money, improving their marketing ROI and sales efficiencies and decreasing their marketing material inventories.