How do you deal with customer perception of the value you offer? Do they perceive printing as a commodity, or do they appreciate the value of your products and services? You may be surprised to know that value has a number of components. Price is one, of course, but many others can help you position your company as a true partner in your customer’s success and help change the maddening perception that printing is a commodity. Let them know where you stand by providing a clear picture of the benefits you deliver.

2015 may become the “perfect storm” for print and marketing services providers. Industry experts agree that it will be an exciting year for printers in all segments. Even more marketing dollars should be available this year which means customers will be looking for innovative applications and enhanced marketing services. The availability of affordable infrastructure, improved inkjet technologies, and even large format capabilities will provide a growth opportunity for service providers of all sizes. Fasten your seatbelt—looks like a great year ahead!

Graph Expo was a buzz of excitement this year! Canon’s booth demonstrated innovative print solutions, helping to enable creativity without boundaries and inspire innovation. Our expanding portfolio of production printing products and solutions were enthusiastically received. If you missed Graph Expo 2014, this month’s newsletter explores how our technology showcased at the show addresses new opportunities in the industry. Check out the The Cutsheet Inkjet Color Revolution white paper along with the new Océ ImageStream® 3500 press demo.

You’ve seen the statistics and heard the success stories. Color and targeted messaging increase response rates. Creating higher response rates and decreasing time to market for clients help win new business.¹ The answer for many is a transition to digital direct mail production.
 
But a digital inkjet solution can be a sizable investment. How do you best make that transition with minimal risk to your business?
 

This year’s Graph Expo Show should prove to be an exciting event for the printing industry. Canon Solutions America plans to show you our newest products, of course, but we also want to show off our industry partners. Our goal is to enable creativity in your operation with our latest production print technologies. Please stop by the Canon booth #613 and see for yourself. You won’t be disappointed.