Savvy transactional and direct mail printers welcome every client request — even the small ones — because they know it means more growth for their businesses. But what happens when the client’s data for a new job doesn’t match up with your technology? It’s not practical or client-friendly to ask them to change their data formats, nor is it efficient for your team to transfer everything by hand. This can present a serious problem that’s all too common.
It’s time to take a look at the bigger picture. Print is a major player in successful marketing, but it’s not alone. While other communication channels may grow in popularity, it’s important to view this shift as an opportunity rather than a competition. In fact, by creating a complex, multi-channel experience, you’ll find the opportunity to personalize your customers’ experiences in more than just a few words. You’ll give them the ability to choose how they want to interact with you, building a foundation of trust and reliability. But don’t just take our word for it.
There are two words everyone loves to hear — thank you. From a happy client, these words can be the key to converting prospects into customers, transforming existing customers into a loyal client base, and in turn, expanding your business. For print service providers with a strong customer focus, the ability to consistently exceed expectations is dependent on having the capabilities and resources to deliver successful outcomes.
Today’s marketers always want to know more. Who is my consumer? What does she enjoy doing? Where does he live? Gathering this data is becoming more and more critical. The more a business can learn about their clients, the greater their potential to deliver targeted, custom marketing pieces that will connect with their audience. And for the customer, too many options can be overwhelming. Instead, they are choosing messages that are focused on their preferences and that speak directly to them.
For many of your customers, changes in technology are prompting them to reinvent their business models. What does that mean for you? It means that it’s time to reevaluate the strategies you have in place for staying competitive. Reinventing your business can open your operation up to fresh and unexpected opportunities for growth, and while not always comfortable, change is vital for supporting a customer base on the move. We think you’ll find this webinar about reinvention interesting: REINVENTING YOUR BUSINESS TO LEVERAGE DIGITAL TECHNOLOGIES.
