With the introduction of inkjet technologies, transactional, direct mail, and in-plant printers can expect steady growth for the foreseeable future. To ride this wave of opportunity, it is critical that you focus on specific segments of the market to develop a better understanding of the customers you serve. This month we define and demonstrate the benefits of taking a segment-focused approach to marketing your print services.

If you missed the Inkjet Summit this year it’s not too late to find out how new technologies will impact your business. As the world-wide leader in continuous feed inkjet* and Keynote Sponsor of the 2014 Inkjet Summit, Canon Solutions America was there and wants to share it with you.

The bottom line is that inkjet is big and getting bigger every day. By 2016 it’s expected to account for a full third of all digital print, and print on demand. This is opening doors to new markets and applications.

There’s no such thing as a simple project in today’s market. Every job requires special skills that meet your customer’s expectations and maximize your return on investment. Canon Solutions America’s team of Solution Architects will work directly with you to re-engineer end-to-end processes or facilitate enterprise-level system automation – whatever it takes for you to gain a competitive edge.

We understand that time-to-market can mean everything for your business. With Service Level Agreements of 24-48 hours, time-to-market is critical for First Edge Solutions, a 100-employee printing services company with plants in three states.

Delivering 100% output when printing statements, bills, invoices and direct mail is critical to your customers. Keep your high-speed presses running by rerouting damaged document reprints to a cutsheet Canon imagePRESS® with perfect quality match to your process color inkjet printer. . . automatically and simultaneously!