The first generation of Industry 4.0 has rapidly made automation essential for any print service provider who’s gearing up to be the smart print factory that evolving industry conditions demand. While the need for an automated workflow is universal, there is no one-size-fits-all solution. Transactional and direct mail printers like you certainly face distinct and complex workflow requirements that make automating each step mission critical to maintaining productivity while driving new business.

As was the case for many other industries, 2020 proved to be a year of uncertainty for print service providers (PSPs). Plans for strategic growth were abandoned as wide shifts in business practices were adopted just to get orders out the door. Some felt the tension and discomfort of not even having a white fog line to serve as a guide through these uncharted roads. Others were able to take comfort in the guardrails they’d had the foresight to install, which enabled them to adapt quickly and carve out new business opportunities.

Print service providers typically face tough decisions when buying digital printing equipment. Not anymore! Canon Solutions America launched the varioPRINT iX-series high-speed, sheetfed inkjet press in April 2020. Already taking the industry by storm, this inkjet platform is significantly changing the game for transactional and direct mail printers and setting them up for a more profitable 2021 and beyond.

Today’s consumers want access to information at the touch of a button and on their terms. With interactive direct mail pieces, you can help your customers craft communications that really engage.

In response to environmental challenges, Canon Solutions America has strengthened its commitment to sustainable sourcing, product development, and manufacturing practices. It’s not only the environment that benefits—you can too!