There was a time when you could actually just sell something by showing a picture of it in an ad with a headline like “Buy Me.” Ok, that’s a bit of an exaggeration, but that’s pretty much the way marketing used to be. Today, it’s important to deliver engaging, valuable content to your audience because they won’t spend a nanosecond on your efforts if you don’t. Watch the webinar DELIVERING CONTENT IN A MULTI-CHANNEL WORLD to discover the new marketing reality.
We’re sure you have noticed that book production is changing with shorter run lengths and on-demand publishing becoming more the norm than the niche. Recent advancements in digital color production inkjet technology, workflow software, and integrated finishing options enable book printers to offer a smarter, cost saving approach to book production. This approach helps to decrease the number of unsold books while cutting back on storage expenses and makes it profitable to print books on-demand with run lengths as small as 1–500.
Remember when you used to curl up in your favorite armchair and read a classic case-bound book? Remember when you put the book aside and started reading from your digital tablet? Well, sit back down. Emerging technologies are now making room for both printed books and tablets with new interactive user experiences powered by augmented reality. Maybe it’s time to review your business strategy. Watch the webinar Emerging Technologies to Optimize Book Publisher's Content Strategies Webinar.
The transformation of the book manufacturing industry is still in full swing. It may serve you well to take another look at some of the data and conclusions of the experts who participated in the recent webinar On-Demand is in Demand for Books. Their insights, along with the eye-opening statistics presented on book-buying trends offer practical suggestions for dealing with the print demands of publishers. Read The Demand for On-Demand Books.
