Emerging market trends in the book printing industry are still clearly pointed at short runs, digital production, and streamlined operations for maximum profits. Along with embracing digital print technologies, it’s critical to take advantage of growth opportunities and new revenue streams.

Though PRINT 13 seems like a distant memory now, several trends emerged at the show that will truly guide the print industry as we begin a new year. Clearly, the central theme was digital color print, but the real buzz was cutsheet inkjet solutions. Manufacturers of printing devices as well as workflow software developers will come to market in 2014 with innovative new print solutions. Read on to discover what Canon Solutions America has planned!

We’re sure you’ve noticed many changes occurring in the book publishing market. Some say it’s in a state of digital disruption. Overall print volumes are declining, print runs are getting smaller, and there’s continual pressure to lower unit costs.
 

As we have all learned over the last several years, smart business practices include knowing your specific capabilities, building relationships with your customers and targeting their needs. In the printing industry, this means building distinct value offerings for targeted segments such as book printing and publishing. This month we define and demonstrate the benefits of taking a customer-focused approach to marketing your print services.