As you know, the publishing world is experiencing a major transformation driven in large part by emerging digital technologies. Book distribution methods are evolving, and technology is creating dramatically new content creation opportunities. Some publishers are bridging print and digital by innovating with mobile bar codes, NFC tags, and augmented reality software to deliver content that provides an interactive experience for consumers and new revenue streams for them.
The digital era is changing the book publishing market in many ways. For one thing, inkjet printing is changing the traditional warehousing and distribution model while meeting customer needs with fast, high-quality digital printers. Because of its greater flexibility, high-speed inkjet printing enables book printers to not only fill channels appropriately and economically but also to gain revenues from backlists and on-demand orders. The digital space is changing rapidly, so be sure you take advantage of all the information below.
2015 may become the “perfect storm” for print and marketing services providers. Industry experts agree that it will be an exciting year for printers in all segments. Even more marketing dollars should be available this year which means customers will be looking for innovative applications and enhanced marketing services. The availability of affordable infrastructure, improved inkjet technologies, and even large format capabilities will provide a growth opportunity for service providers of all sizes. Fasten your seatbelt—looks like a great year ahead!
Graph Expo was a buzz of excitement this year! Canon’s booth demonstrated innovative print solutions, helping to enable creativity without boundaries and inspire innovation. Our expanding portfolio of production printing products and solutions were enthusiastically received. If you missed Graph Expo 2014, this month’s newsletter explores how our technology showcased at the show addresses new opportunities in the industry. Check out the The Cutsheet Inkjet Color Revolution white paper along with the new Océ ImageStream® 3500 press demo.
We understand that book printers today face many challenges—shorter runs, pressure to keep unit costs down, and the need for an integrated workflow with as little manual interaction as possible. Many are turning to digital inkjet printing technology to meet these challenges head on.
This year’s Graph Expo Show should prove to be an exciting event for the printing industry. Canon Solutions America plans to show you our newest products, of course, but we also want to show off our industry partners. Our goal is to enable creativity in your operation with our latest production print technologies. Please stop by the Canon booth #613 and see for yourself. You won’t be disappointed.
